The benefits of having a website
Many doctors believe that they only need a website if they plan to use it to market to potential patients. However, a recent study found that 80% of internet users (about 93 million Americans) search for medical information online. As a result of this, many of your current (and future) patients will be looking for medical information online, and it is most likely that they will find you as well. Is it important that your patients' first impression of you is created by Yelp or another online review source or do you prefer to be in control of your patient's first impression of you? Patients can receive both medical information (such as office hours) and practical information, such as medical information, via a well-designed website for a medical practice. The credibility and marketing support provided by a well-designed site can also go a long way in attracting potential partners and patients. In terms of specialists, a well-designed medical website can make it easier for their colleagues to refer their patients to their practice.
Here’s our list of the Top 7 Reasons why Medical Practice Needs a Website
1. Ensure that your professional reputation is protected and expanded. Having no online presence could be seen as a bad sign by other people. What the public and your colleagues in the healthcare industry know about you is heavily influenced by your online persona.
2. Add new and better-suited patients and cases to your roster. There is no guarantee that a busy practice will attract the right mix of cases and patients. This mix can be influenced by internet marketing.
3. Market share must be protected, maintained, and expanded. In healthcare marketing, the Internet is a key consideration. Prospective patients—customers—can look around and weigh their options here.
4. Stand out from the rest of the pack. It's as simple as giving away new business to another practice by becoming "invisible" online.
5. As part of their due diligence, referring doctors use the Internet as well. Despite the fact that your résumé is likely to impress potential employers, your online presence speaks volumes about you and your work.
6. Patients conduct their own research on the Internet. Many patients, whether referred or self-referred, go online before scheduling an appointment to learn more about the practice. The patient is likely to look for a more competitive provider online if there is little or no Internet presence.
7. In healthcare, things change quickly. It's risky to rely on just one source of new patients, even if it's from multiple referral sources. Maintaining and expanding your referral network is made easier by having an online presence.
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