Traditional marketing vs digital marketing What's the difference between them and which one should you select? The right type of marketing is a question that has been around for ages that is on the minds of every marketer. This article will help you be aware of it.
What is digital marketing?
Simply put digital marketing means using digital channels like social media and websites as instruments to aid in marketing communication.If you're using social media, you'll be aware by the advertisements which appear on your feed. This is digital marketing.
What is traditional marketing?
Traditional marketing however includes traditional channels, such as print media and billboards. Think of Don Draper in Mad Men thinking up TV commercial ideas as well as copywriting for Coca-Cola. Up to the advent of internet technology in the 1990s the traditional method of marketing was the sole type of marketing.
Digital marketing vs. traditional marketing: what’s the difference?
The major distinction between traditional and digital marketing is the way in which the public is presented with an advertisement. Traditional marketing relies on traditional media, such as newspapers and magazines Digital marketing utilizes digital media like the internet or websites.Of course, traditional marketing does not mean that it's obsolete. Traditional marketing plays an important part in people's lives, despite the increasing necessity to leave the digital world.The intense experience of a memorable television commercial as well as the tactile feel of a magazine like Rolling Stone magazine are as vital in the present as they were twenty years ago due to their lasting impact on your memories. You subconsciously associate yourself with the brand's image emotionally, which means they'll be in the forefront in the mind.In the same way digital marketing is as crucial as traditional marketing, or even more important. Digital marketing utilizes every single contact point in your everyday online activities to connect with you.
If you're looking on Google for options for your next trip you can be sure that shortly after you will come across an ad that is specifically tailored for sponsored by Sky Scanner.Using the internet for a few hours a day is an integral aspect of everyone's daily lives. Digital marketing uses this advantage to its advantage by cleverly weaving marketing communication in every online channel.
Which type of marketing should you use?
The secret to a successful marketing campaign is finding the perfect combination of traditional marketing and modern. The digital age will be the traditional marketing's Yang. Both play a crucial function in a marketing plan However, both are more effective when utilized in unison.Take Guinness, for instance. Their TV commercials are well-known due to their distinctive and compelling cinematography. More than 20 years later Guinness the 'Surfer' campaign from 1999's classic campaign remains considered to be one of the most memorable TV commercials ever. However, even having this illustrious status, Guinness still have to keep up with the times and integrate online marketing in their strategies so that they don't lose the massive opportunities in marketing opportunities.In attempt to connect with a wider and younger market, Guinness recently expanded their digital marketing capabilities by creating videos specifically intended for Facebook as well as Instagram. Instead of simply reformatting their TV ads they made their ads as social-first video by writing the videos with Facebook as well as Instagram in the back of their minds. The videos were designed for the audience they were imagining with in mind.The result was an aesthetically stunning and impactful social media marketing campaign that focused on Compton cowboys who care for their horses in California. A perfect, trendy and shareable Instagram food for thought.
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