Evening the playing field in your industry and letting you compete with bigger brands is possible with digital marketing. If you work for a small business, it's likely that you can't compete with the big brands in your field because they have a lot of money to spend on TV ads or national campaigns. Fortunately, there are a lot of ways to outrank the big companies through smart digital marketing . In this case, you might think of some long-tail keywords that are related to your product or service, and write high-quality content to help you get more traffic from search engines when people search for those keywords. Search engines don't care about which brand is the biggest. Instead, search engines will put more emphasis on content that resonates best with the people who are looking for it. Digital marketing can be tracked. Using digital marketing, you can get a full picture of all the metrics that might be important for your business. This includes things like how many peo...